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Unlocking Focus: The Shiny Object Syndrome Dilemma

In the dazzling world of possibilities, the allure of shiny objects is ever-present, tempting us with promises of success, excitement, and instant gratification. This phenomenon, often known as “Shiny Object Syndrome,” is a prevalent challenge in our fast-paced, hyper-connected lives. But why is it crucial to recognise and deal with this distraction, and how can we harness our focus for meaningful achievement?

The Allure of Shiny Objects

Shiny Object Syndrome refers to the tendency to be easily distracted by new opportunities, ideas, or trends. It’s the perpetual chase for the next big thing, often leaving a trail of unfinished projects and unmet goals. It is important to realise if we are afflicted by ‘Shiny Object Syndrome’. Now here are some of the most common examples of this syndrome.

  1. Constantly Changing Business Ventures: A person who frequently starts new businesses or ventures without fully developing or capitalising on the current one may be exhibiting Shiny Object Syndrome. The fascination surrounding a new opportunity often takes precedence over the commitment required for long-term success.
  2. Chasing Trendy Skill Acquisition: Individuals who continuously jump from one trendy skill or hobby to another without mastering any particular one may be succumbing to Shiny Object Syndrome. Whether it’s learning a new language, picking up a musical instrument, or diving into a new fitness trend, the attraction to novelty often overshadows the pursuit of expertise.
  3. Endless Pursuit of Certification: Some individuals constantly seek new certifications or degrees without applying the knowledge gained. The desire for the next credential may stem more from the appeal of acquiring titles rather than a genuine commitment to mastering a field or achieving specific career goals. This behaviour can lead to a resume filled with qualifications but a lack of depth or expertise in any particular area.

I have observed this phenomenon among both peers and clients. I have a penchant for simplifying things, believing that a streamlined approach leads to an effective action plan. Simplification enhances focus, making it easier to align energies and intentions with actions. However, for individuals grappling with ‘Shiny-Object Syndrome,’ this simplicity can sometimes pose a challenge.

For example, in coaching sessions for clients grappling with this syndrome, after about 30 to 45 minutes of attentive listening, I pinpoint the single most crucial aspect that needs attention. Despite the multitude of challenges presented, I emphasise a singular, highly effective starting point. This approach occasionally leaves clients feeling dissatisfied, as they expect a more complex solution. They question how their issues could be simplified into one key element and often insist on multiple techniques or a series of routine changes for resolution. Consequently, some refrain from implementing the suggested technique, leading to a reluctance to continue coaching sessions.

Conversely, other clients appreciate the simplicity of the approach. They diligently follow the provided technique and witness remarkable results within a week.

Understanding the downside of this syndrome can lead to a course correction. I am glad to share with you 3 major downsides of this glitter and also provide 3 simplest ways to deal with this syndrome.

The Downsides of the Glitter

  1. Fragmented Focus: Constantly chasing shiny objects can lead to fragmented focus, hindering progress on long-term goals.
  2. Burnout: The pursuit of every shiny opportunity can result in burnout, as the energy and enthusiasm get scattered in too many directions.
  3. Unfulfilled Potential: Shiny Object Syndrome can undermine the realisation of one’s full potential, as depth and expertise require sustained focus.

To deal with syndrome, it is imperative to embrace intentional focus. Here are 3 simplest ways to embrace intentional focus.

  1. Mindful Decision-Making: Approach decisions with mindfulness. Ask yourself if a new opportunity truly aligns with your objectives or if it’s just a momentary distraction.
  2. Commit to Completion: Once you embark on a project, commit to seeing it through to completion. This fosters a sense of accomplishment and builds resilience against distractions.
  3. Cultivate Patience: Rome wasn’t built in a day, and meaningful success often requires time and dedication. Cultivate patience and resist the idea of quick fixes.

In a world abundant with shiny objects, recognising and dealing with Shiny Object Syndrome is pivotal for achieving sustained success and fulfilment. By prioritising focus, clarifying goals, and cultivating intentionality, you can navigate the sea of distractions and channel your energy towards endeavours that truly matter.

Remember, the real gem lies not in the allure of the shiny objects but in the depth and resilience you cultivate on your journey towards meaningful accomplishments.

I wish you a life filled with many meaningful accomplishments.


Happiness & Healing,

Dhara Purohit John


P.S: I invite you to unravel the layers of your choices and behaviours and gain profound insights into your life by embarking on a transformative journey of through my 1:1 coaching signature program, ‘Decode Your Patterns’

It’s not just coaching; it’s a voyage towards self-discovery and empowerment. Let us rewrite your narrative, break free from the past, and make 2024 a year of unparalleled growth and fulfilment.

If you feel connected and would like to know more or enrol in my coaching program, you can reply to my email or DM on my Instagram @dharapurohitjohn to know more and to enrol.


I am a quester, constantly seeking and exploring life in many ways; passionate about various art forms and understanding the mysteries of mind.

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